Officials from Wellmark® Blue Cross® and Blue Shield® present the Wellmark Set the Pace Challenge. The challenge encourages Iowans to develop sustainable, healthy habits throughout 2021 — starting with participating in the virtual Grand Blue Mile presented by Wellmark that runs April 17 through 25. As part of the challenge, the community in Iowa with the highest percentage of its residents participating in the virtual Grand Blue Mile — measured by the number of registrants for a given ZIP code against its total population — will be awarded $10,000 to use on a project that promotes safe, inclusive and accessible places in which to be active, such as a park, playground or trail.
Registration for the 2021 virtual Grand Blue Mile presented by Wellmark is now open at grandbluemile.com. For just $10 each, participants receive a 2021 Grand Blue Mile event shirt and race bib shipped directly to their door. As part of Wellmark’s commitment to improving the health of Iowans, all proceeds benefit Iowa Kidstrong youth fitness programs and support student participation in the annual Drake Relays.